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91067 KNOWLEDGE & MARKETING MANAGEMENT
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| Bibliografia del corso
Pagina del corso
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Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick. - 6th rev. ed.. - Harlow [etc.] : Pearson, 2015
Marketing strategy : a decision-focused approach / John W. Mullins, Orville C. Walker. - 8th ed.. - New York [etc.] : McGraw-Hill, c2014
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 4th ed.. - Upper Saddle River (N.J.) : Pearson/Prentice-Hall, c2013
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Per sapere se il libro è disponibile e in quale biblioteca si trova clicca il titolo.
Clicca l'immagine della copertina (se presente) per collegarti alle pagine del libro su Google Libri. |
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| Altre risorse |
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Altri testi |
| Aaker, D. A. (2012), 'Win the Brand Relevance Battle and then Build Competitor Barriers', California Management Review, 54(2): p.43-57. |
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| Adler, P., Hecksher, C., & Prusak, L. (2011),' Building a Collaborative Enterprise', Harvard Business Review, 89(7/8):p. 94-101. |
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| Carù, A., Cova, B., & Dalli, D. (2014, May),' Mediterranean marketing and southern thinking: retrospects and prospects', Journal of Consumer Behaviour: pp. 157-163. |
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| De Swaan Arons, M., van den Driest, F., & Weed, K. (2014),'The Ultimate Marketing Machine', Harvard Business Review, 92(7/8):p. 54-63. |
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| DeLong, T. J., Vijayaraghavan, V., D'Amico, M., & Skibsted, J. M. (2012),'Should You Listen To the Customer?', Harvard Business Review, 90(9):p. 129-133. |
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| Fournier, S., & Lee, L. (2009), 'Getting Brand Communities Right', Harvard Business Review, 87(4):p. 105-111 |
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| Global Knowledge Management at Danone (A) Abridged* |
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| Hansen, M. T., Nohria, N., & Tierney, T. (1999),'What’s your strategy for managing knowledge?', Harvard Business Review, 77(2):p. 106-116. |
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| Holt, D. B. (2003),' What Becomes an Icon Most?', Harvard Business Review, 81(3): 43-49. |
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| Innovation at the Boston Consulting Group |
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| Keller, K. L., Sternthal, B., & Tybout, A. (2002), 'Three Questions You Need to Ask About Your Brand'Harvard Business Review, 80(9): p. 80-86. |
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| Leonard, D., Barton, G., & Barton, M. (2013)., 'Make Yourself an Expert', Harvard Business Review, 91(4):p. 127-132 |
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| Macdonald, E. K., Wilson, H. N., & Konus, U. (2012),'Better Customer Insight-in Real Time', Harvard Business Review, 90(9): p. 102-108. |
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| Managing Knowledge and Learning at NASA and the Jet Propulsion Laboratory (JPL) |
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Marketing strategies
Consulta la voce dell'International Encyclopedia of the Social & Behavioral
Sciences
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| McDonough, I. F., Zack, M. H., Lin, H., & Berdrow, I. (2008),'Integrating Innovation Style and Knowledge Into Strategy', MIT Sloan Management Review, 50(1): p. 53-58. |
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| MindTree: A community of communities |
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| Nonaka, I. (2007),' The Knowledge-Creating Company', Harvard Business Review, 85(7/8): p. 162-171. |
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| Ofek, E., & Wathieu, L. (2010),' Are You Ignoring Trends That Could Shake Up Your Business?' Harvard Business Review, 88(7/8): p. 124-131. |
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| Pugh, K., & Prusak, L. (2013);'Designing Effective Knowledge Networks'; MIT Sloan Management Review, 55(1): p. 79-88. |
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| Redman, T. C. (2013), 'Data's Credibility Problem', Harvard Business Review, 91(12):p. 84-88. |
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| Sommer, J. K. (2012),' Shoes That Move You: The Cultural Innovations of Camper and Nike' |
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| Spenner, P., & Freeman, K. (2012), 'To Keep Your Customers, Keep It Simple', Harvard Business Review, 90(5):p. 108-114. |
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| 'Stories That Deliver Business Insights' (2014), MIT Sloan Management Review, 55(2):p. 55-62. |
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| Yoon, E., Carlotti, S., & Moore, D. (2014), 'Make Your Best Customers Even Better', Harvard Business Review, 92(3): p. 23-25. |
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